Several influential Chicanx artists produced early prints at Self Help Graphics, including Carlos Almaraz, Barbara Carrasco, Yreina Cervantez, and Diane Gamboa. What began primarily as a printmaking workshop expanded to include other art forms, like performance art and music. From 1975 to 1985, a customized van dubbed the Barrio Mobile Art Studio would drive to elementary schools in East Los Angeles, teaching kids filmmaking, photography, sculpture, painting, and puppetry. Previous decades had been colorful with design too, but the 1970s took colorful design to new heights.
s Graphic Design Inspiration
The 1970s was a pivotal decade for graphic design.New styles.Influences.And technologies.Led to great innovation and experimentation in visual communication. The artists ditched muted earthly palettes and started integrating bright colors as a sign of rebellion. The use of color was a sign to break free from the old traditions and create a whole new style. In this era, close-up faces of people declaring their devotion to a product became the norm.
Art Direction, Magazine of Visual Communication, 353, July 1978. Cover design by April Greiman and Raul Vega
This was particularly evident in logos, as designers pushed creative boundaries and leveraged new styles. Psychedelic influences, retro-futurism, kitsch elements, and artsy configurations dominated the symbols of the 1970s. Music festivals like Woodstock, fashion trends like disco, and films like Star Wars provided cultural inspiration. Meanwhile, the rise of brands like Apple and Nike highlighted the power of visual symbols in an increasingly commercial landscape. The 1970s saw a push for cultural and societal change, and these movements influenced graphic design in a big way.
Marco Valmory Groovy Font (OTF, TTF, WOFF)
Many logos also utilised striking colour combinations, with complementary hues placed side-by-side to create visual vibrancy. The contrast between colours like purple and yellow or orange and blue made logos stand out. Overall, the experimental use of colour in the 1970s pushed logo design in new creative directions. The colour palettes used in logos during the 1970s were eclectic and vibrant, mirroring the bold stylistic trends of the era. Earthy, natural tones like rich oranges, harvest golds, and avocados were prevalent.
New genres like psychedelic rock, disco, and funk took centre stage, each with its distinct sound and visual aesthetic. Breaking the conventions of traditional typography, this style is becoming increasingly popular today – particularly in advertisements, memes and personal branding. “I put aside the 12th century and jumped into the 20th,” she told Hyperallergic last year.
Supergraphics: Is this OTT '70s Design Trend Making a Comeback? - Apartment Therapy
Supergraphics: Is this OTT '70s Design Trend Making a Comeback?.
Posted: Tue, 31 Jan 2017 08:00:00 GMT [source]
Over four decades after its creation, few logos or graphic designs have proven as timeless and universally beloved as Glaser's ode to New York City. His work will continue inspiring designers and delighting audiences for many years. Psychedelic and surrealist influences entered graphic design, creating visually arresting, mind-bending album covers and posters. Viewing what is familiar and nostalgic through a modern lens, companies, artists and designers alike have embraced the retro graphic design style with open arms.
This allowed for custom adjustments to the kerning of the characters, and the device even had different distortion lenses that transformed letters into abstract forms. This iconic design style is versatile and can be adapted to any given theme and mood, making it a great asset in a designer’s skill set. Trends come and go, but vintage graphics have proven to be more effective in staying. The style can be consistently utilized by various industries over the years. Printing moved from letterpress to offset as darkrooms were becoming more and more sophisticated.
Black and white – the punk influence
Its enormous popularity cemented the graphic, mod look in mainstream fashion. Other designers like Halston and Yves Saint Laurent also embraced bold colours, prints and shapes in defining 70s style. Join us as we take a vibrant visual journey back to the 1970s – a defining time for graphic arts and creative rebellion. We'll explore the people, styles, and culture that made this decade so visionary in the design world. Who would have thought that a chemical element could come to represent an entire decade?
This fun, bold, and flowy font would make the perfect retro logo design. More experimentation allowed for more fun, and in this case handmade fonts that challenged readability. There's a correlation between this style and Art Nouveau—the fonts and graphic styles during that era were hand designed.
Other brands like Carl's Jr. have featured 1970s celebrities in ads or created retro-style commercials that transport viewers back to the decade. This nostalgic branding establishes an emotional connection with consumers by reminding them of beloved childhood brands. Beyond the “I ♥ NY” logo, Glaser's work in the 1960s and 70s also impacted graphic design. He utilised bold colours, inventive illustrations, and elements of psychedelia to create posters, magazine covers, and advertising campaigns that captured the visual zeitgeist of the era. The mind-altering aesthetic of psychedelic art heavily influenced graphic design in the 70s. Surrealism also remained prominent, with designers embracing fantastical imagery.
It might be too much for today’s tastes, but it can still provide a lot of inspiration for graphic designers looking for a retro touch. Graphic design in the 70s provided plenty of inspiration over the years. There’s been a recent revival thanks to many consumers enjoying retro designs. At their core, the most enduring 70s logos remain relevant not just because of style but because of their emphasis on visual storytelling and cultural resonance. They embody timeless principles like simplicity, memorability, and conceptual depth, allowing them to persist across eras. Triangles, circles, squares and variations are featured heavily in logos across all industries.
Ever since then, he became a pivotal figure in graphic design and style culture. He helped establish a new standard in creating and designing album covers. With his bold, expressive, and elegant style, he was able to identify images that epitomise the moment. His designs are so compelling that they strike the same emotional resonance as the music on the albums he’s worked on. Beyoncé's music videos feature disco-inspired sequences with earth tones and retro silhouettes celebrating 1970s style.
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